Previously we shared a short case study about one of our healthcare manufacturing clients. We talked about how, with the help of a LinkedIn content strategy, Strategy House helped to solidify them as a thought leader and expert in their industry. In turn gaining them valuable business.
As much as we love strategizing with our clients to create and implement plans that help their business grow through the power of LinkedIn, we thought it would be helpful to give away some of our secret sauce so that you too can begin seeing your own LinkedIn success.
Here’s how we helped their sales team boost their brand awareness and start making worthwhile connections by creating the right content for their audience.
LinkedIn Profile Content: Create A Consistent Message
They were already an established brand but they came to us for help creating a solid marketing message across the web.
A solid message strengthens your brand and increases visibility, allowing your message to reach a wider audience. Consistency is key for any marketing strategy to work and our first step was to put together a LinkedIn profile with an intentional and consistent message. Our content gets right to the point, highlight what problem you solve for your customers and why they should choose to work with you.
LinkedIn Editorial Content: Brand Your Business Through Content
The editorial content is a key component to the success of our LinkedIn content strategies. It’s what helped Senior Living gain the attention of prominent decision makers in their industry and ultimately bring them leads that trusted their products and brand.
Content that is in alignment with your company’s message is crucial in order to increase brand recognition and build trust with key customers and leads. It’s more than worth the time to develop content targeted to your business’ buyer personas (something we help our clients create if they aren't already in place) and that resonates with your prospects.
Remember: be consistent. Sharing carefully selected content two to three times a week will keep you top of mind. It will also give you the opportunity to get to know your network more as they interact with what you share.
By crafting a consistent brand message and content that spoke directly to their audience (and gave them the information they were looking for) we were able to help Encompass Senior Living boost their brand awareness, generate valuable leads and ultimately build, manage and grow relationships using LinkedIn.
Want to see how this could work for your business? Message me for more details about our LinkedIn Game Plans.
Bridgette has developed a career around content. Her work as a writer and editor began nearly ten years ago, and since she has harnessed her experience working as a ghostwriter for business owners to develop marketing strategies that connect businesses to their ideal audiences through content. When not devoting her eye to content revision and development, she can be found reading, enjoying the diverse and delicious Milwaukee restaurant scene, or taking long road trips to explore America.