Align marketing, sales and customer service with HubSpot

Marketing, sales and customer service are the lifeline of a business. Keeping all three of these departments aligned and in sync can be a challenge, particularly for a small marketing department. Our solution to keeping this trio aligned and business running smoothly? HubSpot.

HubSpot is an intuitive full-stack software created to help businesses streamline their marketing, sales and customer service team processes.

 

One-stop inbound shop

There are plenty of tools and software services that focus on marketing, sales and customer service individually but bridging the gap between them can help small teams streamline business growth. Need to see where a lead is in the sales process? Looking to schedule content or understand how a marketing campaign is performing? All of that and more is available in one concise platform.

 

The Marketing Hub

We often talk about how a strong marketing strategy is the key to business growth. Between content creation, SEO, email marketing, social media and the many other components of an inbound marketing strategy, there are many moving pieces.

A tool like HubSpot that automates marketing tasks and also reports performance and ROI is a powerful way to help teams execute marketing strategies and scale.

A few of the tools the marketing hub offers:

  • Ability to design custom landing pages
  • Blog post blueprint
  • Real-time SEO suggestions
  • Social posting and sharing at optimal times
  • An organized path for every customer interaction
  • Email drip campaigns

 

The Sales Hub

The more you know about your customers the better. In HubSpot’s sales hub, teams are able to gain deeper insight into where customers are in the sales process so they can reach out in a timely matter. This hub frees up time by allowing you to automate repetitive tasks like follow up and outreach, and sync with HubSpot’s CRM to track deals won and sales performance.

This tool saves your sales team’s overall time that can be better spent on building and nurturing prospect relationships and close deals faster.

The Sales Hub offers:

  • Email templates, tracking and scheduling to streamline prospecting
  • Live chat for one-on-one conversations with customers
  • Customizable sales reporting
  • Prioritized lead scoring
  • Sales meeting management to eliminate back and forth

 

The Service Hub

Happy customers directly correlate with business growth, but too often customer service falls to the backburner. It can be a struggle to keep up with marketing and sales duties while also being attentive and proactive to your customer needs.

HubSpot’s customer service tool empowers small teams to exceed expectation by making it easier to manage:

  • Customer communications through email and live chat
  • Prioritizing and assigning support tickets
  • Customer feedback
  • Knowledge base information
  • Service bots to improve live chat
  • Customer information collected by the sales and marketing teams

 

Ready to grow your business?

HubSpot helps to create a natural bridge between departments. This platform can automate small, repetitive tasks, freeing up time for your teams to focus on what they do best - closing a deal, creating content campaigns or building customer relationships.

Want to learn more about how HubSpot can help your business save time, improve processes and scale? Schedule a consultation with Katie at k@strategyhouse.com

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